MiC on social networks
The social presence of the Museums in the Municipality is not limited to numbers, but is also remarkable for the interactions and engagement it manages to activate: from reviews, to comments and sharings.
The social team works on multiple tasks by creating advertising campaigns ad hoc, planning activities, programming features and following trends, such as #askacurator and #museumselfie. And also carrying out extraordinary activities such as the creation of "informal" profiles, the organisation of photo contests (#NDM and #MUSica) and specific events for network influencers, such as #emptycapitolini, invited to our inaugurations of exhibitions and events.
The Museums in the Municipality of Rome have been online since 2006, the year the Museum system was born. Its characteristic of including iconic museums of the city (Musei Capitolini and Museo dell’Ara Pacis) and others less known (from the Museo Barracco to the Museo delle Mura) from archeology to contemporary art, enables a multifaceted but uniform communication.
The web ecosystem has developed gradually and steadily following the development of technology and digital communication: first the portal and sites, then the blog, the social networks, the virtual tours, Second Life, the MiC Roma app, Google Arts & Culture.
Some activities got lost even if they were interesting experiments (Second Life), other choices succeded (Facebook and Twitter) initially as service channels, now they are our spearheads. Not to forget the YouTube and Flickr channels which have been collecting our multimedia contents since 2008.
A constant activity of production of specific subjects leading to great achievements: Instagram is only the latest in order of time, but we are always looking for new paths to walk on.